Serving hell in theatre

So, I'm desperately hoping this is some kind of hoax: Tucker Max Headed for B’way? Christopher Carter Sanderson Says Yes. None of it makes any sense.

Gorilla Rep is known for doing insightful outdoor adaptations of Shakespeare and other classics.

Tucker Max is

• so 1998
• probably about as real as James Frey
• a D-Bag

Sure, some of Tucker Max's stories are amusing gross-out fratire*. But still, the only reason I can see for even contemplating this would be to get more D-Bags to come to the theatre, so the theater can have their money. But really, nobody wants more D-Bags going to the theatre. When they do come, they're drunk and late, and they're always texting through the play anyway.
And the Tucker Max movie was apparently a huge flop (I wasn't even aware it actually existed until I started poking around on his site-it apparently premiered a couple of months ago); so why would putting his fratiric stories on stage be any better?

This just reeks of terrible idea.

* frat + satire = "fratire". I didn't make it up.